Esports Arena Drive to deliver the Esports Arena experience across the continent
Esports Arena, North America’s premiere esports venue, announced that it has begun production on a new mobile esports event and broadcasttruck. Esports Arena Drive, a 53-foot fully customized specialty vehicle experience, will be hitting the road in the summer of 2017 for its first warm-up events. Event dates and locations will be released in the coming months.
With the launch of Esports Arena Drive, Esports Arena can now provide its engaging Arena atmosphere anywhere in North America. The truck’s hydraulic system will allow for the seemless and instant transformation from big rig to esports stage and broadcast studio with the push of a button. The Drive experience will include a competition stage, analyst and caster studio desks, fully equipped production facilities, large LED viewing screen and a roof top lounge.
“Esports Arena Drive will be able to connect our existing Arena’s to all regions across the country, launch nationwide tours, amplify existing esports events, and even bring esports to non-gaming events in one streamlined operation,” Paul Ward, co-founder and CEO of Esports Arena, said. “Esports Arena Drive will provide a new and unique experience to the North American esports industry.”
The Esports Arena Drive concept draws its inspiration from the success of Esports Arena’s European sister-company ELC Gaming, which debuted the world’s first mobile esports truck, Big Betty, at gamescom 2016 in Cologne, Germany. Both Esports Arena and ELC Gaming belong to the Allied Esports Property Network, a global network of esports venues that share insight and experience while working together to create engaging tournament and content offerings for esports players and viewers around the world.
“We are proud to be working with Esports Arena on the export of the Big Betty mobile esports truck concept to North America,” Ian Langstaff, CEO of ELC Gaming, said. “With the interest and knowledge we have picked up along the way in Europe and will pass on to Esports Arena we are positive that this will be a huge hit in North America right out of the gate.”
The Esports Arena brand launched in Santa Ana, Calif. in 2015 with the opening of North America’s first dedicated esports facility. The company announced a strategic partnership with Allied Esports in 2016 focused on North American expansion. The first step in its North American expansion was the announcement of Esports Arena Oakland last year, which will open its doors later this year.
Esports Arena is North America’s premier esports venue, community hub and production company. The first Esports Arena launched in 2015 and is located in downtown Orange County, Calif. with a facility in Oakland and other major markets in North America under development. Esports Arena’s unique modular facility allows for small-to- large-scale, expertly produced esports and entertainment events. Esports Arena hosts daily video game competitions.
ELC Gaming is the owner and operator of the first esports roadshow and production truck – Big Betty – as well as The ELC Garage esports venue and studio in Hamburg, Germany. The company is an organizer of the elite invitational tournament series ESPORT SUPERSTARS and recently launched LEGEND SERIES, an online to offline, multi-game title event series culminating on Big Betty in partnership with PvPro. The company is the European arm of Allied Esports and Big Betty and The ELC Garage are members of the Allied eSports Property Network.
Allied Esports is a joint venture of some of the largest esports, mind sports, sports and entertainment companies – Ourgame International (SEHK: 6899) (owner of WPT Enterprises, Inc. and the World Poker Tour), KongZhong (Nasdaq: KZ) and iRena (NEEQ: 834358). The company’s mission is to build a global competitive esports property designed to connect players and fans via a network of connected arenas and mobile esports trucks around the world which will serve as both battlegrounds and content generation hubs. The Allied Esports Property Network currently consists of Wangyu Esports in Beijing, Esports Arena in Santa Ana, Calif., The ELC Garage in Hamburg, Germany and the Big Betty mobile esports truck and studio in Europe with upcoming properties announced in Shenzhen, China and Oakland, Calif.
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